Editorial persona

Marcus Deleon

Trade Website Strategist, Columbus, OH

Marcus spends most weeks on calls with electricians, plumbers and HVAC owners, mapping out which pages a trade actually needs before a single line of a site gets built. He writes about the structural side of a contractor website: page architecture, service area coverage and how a crew-based business should show its work online.

01 Subjects


Writes about

  • Trade website architecture
  • Service area page strategy
  • Local search for contractors
  • Multi-trade site planning
  • Conversion paths for service calls

Marcus Deleon is an editorial persona writing for ContractorWebStudioHub. Personas hold no professional licenses and nothing they write is advice for a specific situation.